Despite the various technological changes in the real estate industry, video is still a trend that will continue to benefit real estate professionals. According to multiple realtors, their profits have increased by 40% since they started using video marketing.
Why Home Sellers Want Video
According to a Property Online Tech Trends report, 73% of homeowners prefer to list their homes with a realtor who provides video content. Video is becoming the go-to medium for all types of content.
Zabisco and 3M claim that people can process visual information 60,000 times faster than text. It’s significantly easier for search engines to rank a website if it has video content.
In addition to being more effective at attracting more viewers, video converts at a higher rate. This is because it allows real estate professionals to convey certain emotions in a way that is difficult to achieve with still images.
The increasing popularity and demand for video content have significantly impacted the real estate industry.
One of the essential factors real estate professionals can consider when using video content is its ability to drive their personal brand. Aside from boosting the number of eyes on your listing, video content can also generate organic traffic.
Implix says an email with video content can generate a 96% click-through rate. A survey conducted by BombBomb revealed that 90% of its users found video to be more effective at keeping in touch with their clients. In real estate sites, video content leads to more inquiries, and all major websites have adapted to accommodate it.
In addition to being the first content potential buyers see on various real estate websites, video content has also become an integral part of the marketing strategy of many companies.
One of the most prominent real estate websites in the Mid-Atlantic region is BrightMLS. According to the organization, over $125 billion in real estate transactions are reported annually. Its vendors can upload their listing videos to the platform for free.
Hiring a professional photographer is also essential in marketing your real estate business. Each video is a window into the property for the buyer. A professional will create the mood you need to increase sales.