Tag: Realty

Ways to Get Organic Leads as a Realtor

On November 9, 2022

Every industry has unique tactics and requirements for getting things done. This is especially true for realtors, who must handle several elements of their own business. One such concern is generating organic leads as a realtor.

It can be challenging to create these leads, especially at first. It takes time and practice for them to feel more comfortable and organic. However, once you get the swing of things and establish a pipeline of leads, you’ll have no problem succeeding in the industry.

Networking

One of the most important things for any realtor to consider is networking. Networking can easily generate the most leads and should never be overlooked. Neighbors, coworkers, friends, etc., can all help generate word-of-mouth advertising. Each new professional connection you create introduces new opportunities.

In other words, to create a base for organic leads, you have to network. There’s no way around it, so get it done. If networking is intimidating for you, take some time to research tips & tricks. This will help you understand your strengths and weaknesses.

Branding

You’ve likely heard the term branding regarding a company’s image – but personal branding is something to consider. A strong personal brand can generate leads while you sleep if done right. How? Your name will be out there, traveling out (by word of mouth, advertising, and other branding techniques), even without your active participation.

Put another way, the better your personal branding strategy, the more consistent your work can be. People will approach you with work, creating more organic opportunities to follow through.

Referrals

Never underestimate the value of a good referral. They’re like gold, showcasing your talent and reliability to potential clients. Referrals come in many forms. For example, it may be a comment from a past client on your website. Or it may be an associate forging a connection between you and a prospective client.

Don’t forget always to show appreciation for these referrals. Especially the ones that have gone above and beyond for you. Encourage this behavior by sending them a thank you note or showing appreciation.

Social Media

Finally, don’t forget about social media. Social media is a powerful tool, with varying effectiveness depending on your goals and utilization. When using social media to generate leads, be sure you’re picking the right platform for your goals. For example, you don’t want to be on TikTok if you’re looking for leads in older generations.

Finding your stride with social media marketing may take a minute, but once you’ve nailed it, the leads will come in. Just keep working on it and be willing to adapt your strategies.

Must-Read Books For Real Estate Agents In 2022

By W Darrow Fiedler

On July 8, 2022

In Real Estate, Welcome

The best real estate books are those that inspire you to reach your goals and become an even better realtor. They provide a variety of effective techniques and advice that will help you connect with your customers and improve your day-to-day processes. Besides being able to provide you with advice, real estate books also offer valuable lessons that the authors have learned from their own experiences. If you’re looking for inspiration from people who started at the bottom and became successful real estate professionals, check out some of these great books on real estate.

Real Estate Success In 5 Minutes A Day – Karen Briscoe

Many real estate professionals share the same daydream: “If I only had a few more minutes each day, I would be able to improve my sales and marketing skills”. According to Briscoe, all it takes to become a successful real estate agent is five minutes each morning. How do you spend those 5 minutes you ask? By reading one of the 365 chapters of this book each day, for an entire year.

The Sell – Fredrik Eklund

One of the most prominent real estate professionals in the country, Eklund is known for his unique and entertaining behavior on the hit Bravo show “Million Dollar Listing New York.” In his book, he shares his top tips for becoming a successful real estate agent. The book also features a variety of advice on how to build a strong and effective relationship with clients and earn a good reputation.

Laugh Your Way To Real Estate Sales Success – Cathy Turney

In her award-winning book, Turney shares her thoughts on the humorless world of real estate, showing how funny the industry can be. Unlike the other books that claim to have the “how-to-make-a-million” advice, Turney doesn’t provide the same level of advice. Instead, she shares her thoughts on the little moments that real estate professionals encounter every day. In her book, Turney talks about her journey from being a sales rep to becoming one of the top real estate agents in the country. She also shares her experiences and advice that will help other real estate professionals succeed.

The HyperLocal HyperFast Real Estate Agent – Daniel James Lesniak

In his first year as an agent, Lesniak was able to close over twenty million dollars in deals. He was able to accomplish this through his hard work and dedication, and he shares his strategies and advice in his book “The HyperLocal HyperFast Real Estate Agent.” One of the most important factors that real estate professionals should consider when it comes to becoming a successful agent is mastering the art of local marketing. Lesniak shares his strategies and advice on how to improve his sales and marketing techniques. He also shows how to use a segmentation and positioning process to effectively target his clients.

Buying A Home In 2022

By W Darrow Fiedler

On April 15, 2022

In Investing, Real Estate

Real estate is constantly changing, and buying a home has become extremely difficult over the past few years. In 2021, property values skyrocketed, making real estate great for sellers but challenging for buyers. Experts expect the market to relax a little bit in 2022, but it’s still not the most ideal situation for many buyers. That doesn’t mean you should avoid buying all together. If you do your research and are diligent, you can certainly find your dream home. Read on to learn a little bit about buying a home in 2022.

Home Prices Will Keep Rising, But At A Slower Rate

Although home prices are expected to continue rising in 2022, they’ll be at a slower pace than they were in 2021. According to the National Association of Realtors, home prices are expected to increase by just 2.8% in 2022. Other experts, such as the mortgage bankers association and the housing finance company Fannie Mae, predict a more modest increase of around 7%.

Mortgage Rates Will Increase, But Still Be Low

Despite the expected increase in mortgage rates in 2022, the average 30-year fixed-rate remained at a historic low of 3% in 2021. It’s important to note that even if the increase is as predicted, the mortgage rates will still be fairly low.

According to Yun of the National Association of Realtors, the average 30-year fixed mortgage rate will increase to 3.7% in the coming months. Other organizations such as The Mortgage Bankers Association or Fannie Mae believe that it will raise to 4% and 3.3%, respectively.

Actually Buying A Home

Knowing a bit more about the housing situation in 2022, you may decide to go ahead and start house hunting. But are you prepared? Ask yourself a few questions to be sure you understand what you’re getting yourself into.

Are You Financially Prepared?

No matter what the housing market is like, it’s always important that you make sure you’re financially prepared to buy a house. This means a lot more than being able to make a mortgage payment each month. You’ll want to make sure you have the money put aside for closing costs, moving costs, potential repair costs and so much more. You’ll also want to make sure you have a high enough credit score to take out a mortgage.

Research Neighborhoods

It’s important to research the places you’re considering moving to. You don’t want to buy a house and then find out months later that you hate the area. If you have kids, research the local school system. You may want to look at crime rates, or what the weather tends to be like in the area so you can avoid potential flood zones. These things are important to make sure you’re happy with your home in the long run.

Find The Right Real Estate Agent

Finding an experienced real estate agent who cares more about making their clients happy than they do making a sale is integral to finding the perfect home. Research local realtor reviews, or ask friends and loved ones for recommendations. The agent you work with can make or break the entire homebuying process.

Tips for Investing in Residential Real Estate

By W Darrow Fiedler

On March 16, 2022

In Finance, Investing, Real Estate

When investing in residential real estate, there is a multitude of factors to take into consideration. Instead of being overwhelmed, focus on three top factors, and your residential real estate investment will be off to the right start! Avvo.com defines the types of residential real estate as condominiums (privately owned units within larger buildings), townhomes (usually larger than condos but still share walls with one or two other buildings), cooperatives (units within one building where everyone living in the building owns the building together) and single-family houses (usually built on a single lot without having to share space with other dwellings.)

Location Matters – The Huffington Post suggests that when investing in residential real estate, you look for the worst house on the best street. That’s a principle you’ll come across quite a bit as you research residential real estate. “Look for proximity to major roads, public transportation, and most importantly, schools,” says Abhi Golhar, host of Real Estate Deal Talk in Atlanta.

Follow the 1% rule – The 1% rule means looking for a return greater than 1 percent per month of the sales price. An old maxim of real estate says that a rental property yielding 1 percent of the sales price per month is a good deal. In other words, if the home costs $100,000, you should get $1,000 per month in rent, or about a 12 percent annual yield.

Choose tenants wisely – Being a landlord is stressful. Landlordology.com urges that a landlord’s number one priority is to make rent the priority. This is your source of revenue. The site also suggests collecting your rent online or through a mobile source. “There is no reason for you to be collecting rent by a check in the mail. Not only is it time-consuming to go to your P.O. Box or mailbox, keep up with all the checks, and then deposit the checks, but it’s riskier. The check can bounce, and then you’ll need to pay a non-sufficient funds fee and then contact your tenant for the rent and the NSF fee. When you collect rent online, this whole process is negated, and the process is dead simple.” When choosing a tenant, choose wisely by checking their credit score, rental history, and references. Although time-consuming, it will be well worth it.

Choosing to invest in residential real estate is no small decision. However, if you follow the above tips, you will set yourself up for success and before you know it, your rental properties will become passive income.